SIDEFFECT Back to site
E-commerce CX & operations

E-commerce that runs/ and feels right

Marcel Kersey helps e-commerce teams with the work behind the storefront: customer support workflows, fulfillment and order processes, and Shopify store management. This page brings together the services and the webstore projects behind that work.

What Marcel supports

Customer experience, operations & storefronts

CX/EFFECT

Customer Experience

  • / Customer experience audits
  • / Support workflows
  • / Gorgias & Zendesk configuration
  • / AI support workflows, macros & routing
  • / SOPs, training & escalation processes
  • / Reporting

OPS/EFFECT

Operations

  • / E-commerce operations
  • / Fulfillment workflows
  • / Inventory processes & order management
  • / Shipping operations
  • / Documentation & process improvement
  • / Operational problem-solving

DIGITAL/EFFECT

Shopify & E-Commerce

  • / Shopify store setup
  • / Existing-store improvements
  • / PDPs, collections, variants & navigation
  • / Merchandising & product launches
  • / Storefront updates
  • / Customer experience improvements
Evidence

Webstore projects

Shopify · Shopify & E-commerce Operations

pokemongomerchandise.com

Connected storefront preparation, inventory availability, fulfillment communication, and the customer journey across digital launches and live-event moments.

Visit site

Shopify / Employee Merchandise Store · Operations Manager

amazonleostore.com

Manage the connected operating workflow and resolve order, shipping, and fulfillment exceptions so employee orders keep moving.

Visit site

Invite-Only Merchandise Platform · Operations Manager

gemini.google/supply

Managed storefront activity and product information while coordinating recipient orders, inventory, and fulfillment through the post-order journey.

Visit site

Shopify Merchandise Store · Webstore & E-commerce Operations

joshcellars.com/merch

Coordinated catalog updates, merchandising, inventory, fulfillment, and delivery exception resolution across the customer journey.

Visit site

Squarespace Brand Website · Website Design, Build & Maintenance

styleyourswag.com

Designed and built the site from the ground up, then established an ongoing maintenance rhythm for brand-requested content and design updates.

Visit site

Brand site · Creative Direction & Content Structure

iamarchie.com

Directed the visual approach, organized the editorial content structure, and curated assets around clear paths to music and press.

Visit site
Full case studies
Approach & tools

How the work gets done

  1. SEE THE PROBLEM.

    Sit inside the workflow before changing it. Talk to the people doing the work, read the tickets, follow the order.

  2. FIX WHAT MATTERS.

    Prioritize the few breakpoints causing most of the cost, churn and chaos. Ignore the vanity work.

  3. BUILD IT TO LAST.

    Document it, train it, automate the repeatable parts. A fix that needs a hero every week isn't a fix.

  4. MAKE AN EFFECT.

    Measure the change in real terms: faster resolutions, cleaner inventory, better launches, calmer teams.

E-Commerce

Printify / Shopify / Squarespace

Customer Experience

Front / Gorgias / Zendesk

Fulfillment & Shipping

DHL / FedEx / infoplus / orderdesk / Packiyo / ShipStation / UPS / USPS

Hiring or need help?

Reach out about a role, contract or freelance project.

Start an inquiryhello@sid-effect.comView resume