Case
studies
Every shop below is a live storefront I operate or have operated — the platform, my role, what the work covered and what changed because of it.
Enterprise + freelance projects
Showing 6 of 6 case studies
- 01
pokemongomerchandise.com
Shopify
Role — Shopify & E-commerce Operations
The official Pokémon GO merchandise store featuring apparel, accessories, collectibles, and exclusive releases, with product launches coordinated around key moments across the global Pokémon GO community.
Visit siteMy role
Shopify & E-commerce Operations
The challenge
Keep a large merchandise assortment accurate and launch-ready around fixed moments across the global Pokémon GO community.
What I owned
- Managed Shopify product setup, PDP builds, collections, variants, pricing, and merchandising content
- Coordinated online merchandise launches around key Pokémon GO events and release dates
- Managed inventory availability, product updates, and storefront readiness throughout launch cycles
- Supported order fulfillment, shipping communications, and customer experience for the online store
My contribution
Connected storefront preparation, inventory availability, fulfillment communication, and the customer journey across digital launches and live-event moments.
Outcome
- Successfully supported time-sensitive merchandise launches and preorders
- Maintained accurate product, inventory, and availability information across the storefront
- Created repeatable workflows for product setup, launch readiness, and ongoing store maintenance
- Supported the customer journey from product launch through order fulfillment
Tools
- Shopify
- Inventory systems
- Shipping platforms
- Customer support tools
- 02
amazonleostore.com
Shopify / Employee Merchandise Store
Role — Enterprise Gifting & Fulfillment Program Manager
An employee-exclusive merchandise store featuring branded apparel, accessories, and gear for Amazon Leo.
Visit siteMy role
Enterprise Gifting & Fulfillment Program Manager
The challenge
Keep an employee-exclusive store dependable across products, inventory, orders, delivery, and support.
What I owned
- Product setup, catalog maintenance, and storefront updates
- Inventory management and merchandise availability
- Order processing and fulfillment coordination
- Employee customer experience and order support
- Shipping, delivery, and fulfillment exception management
My contribution
Manage the connected operating workflow and resolve order, shipping, and fulfillment exceptions so employee orders keep moving.
Outcome
- Maintained day-to-day operations across the employee merchandise store
- Coordinated products, inventory, orders, and fulfillment through a connected operational workflow
- Provided employee support throughout the ordering and delivery experience
- Resolved shipping and fulfillment exceptions to keep orders moving
Tools
- Shopify
- Inventory systems
- Shipping platforms
- Customer support tools
- 03
gemini.google/supply
Invite-Only Merchandise Platform
Role — Enterprise Gifting & Fulfillment Program Manager
An invite-only, points-based merchandise store featuring a curated collection of apparel and objects for the Gemini and broader AI builder community. The experience pairs a Root CMS-managed storefront with a custom backend supporting access codes, points, orders, inventory, and fulfillment.
Visit siteMy role
Enterprise Gifting & Fulfillment Program Manager
The challenge
Coordinate a controlled, points-based recipient experience across a branded storefront, custom order flow, inventory, and fulfillment.
What I owned
- Merchandise storefront management within an established brand system
- Product launches, catalog updates, and PDP maintenance
- Fulfillment and inventory oversight across recipient orders
- Coordination between storefront activity, order processing, and fulfillment
My contribution
Managed storefront activity and product information while coordinating recipient orders, inventory, and fulfillment through the post-order journey.
Outcome
- Supported an invite-only merchandise experience from product launch through fulfillment
- Maintained accurate product information and storefront presentation across merchandise releases
- Coordinated inventory and fulfillment to support recipient orders
- Helped maintain a consistent experience across the storefront and post-order journey
Tools
- Root CMS
- Custom order platform
- Inventory systems
- Shipping platforms
- 04
joshcellars.com/merch
Shopify Merchandise Store
Role — Webstore & E-commerce Operations
The official Josh Cellars merchandise store featuring branded apparel, barware, and lifestyle goods inspired by the brand and its wines.
Visit siteMy role
Webstore & E-commerce Operations
The challenge
Maintain a reliable merchandise experience inside an established consumer brand system while supporting ongoing launches and orders.
What I owned
- Shopify storefront and merchandise catalog maintenance
- Product launches, PDP updates, and merchandising support
- Order, inventory, and fulfillment oversight
- Shipping coordination and resolution of fulfillment exceptions
My contribution
Coordinated catalog updates, merchandising, inventory, fulfillment, and delivery exception resolution across the customer journey.
Outcome
- Maintained a consistent, brand-aligned merchandise experience
- Supported product launches and ongoing storefront updates
- Coordinated order fulfillment and shipping to support a reliable customer experience
- Resolved order and delivery issues across the post-purchase journey
Tools
- Shopify
- Inventory systems
- Shipping platforms
- Customer support tools
- 05
styleyourswag.com
Squarespace Brand Website
Role — Website Design, Build & Maintenance
A digital home for fashion brand Derells, created to showcase the designer's work, collections, and events throughout the brand's history. Unlike the webstores featured here, this was a website I was brought on to build from the ground up — and continue to maintain, implementing content and design updates as requested by the brand.
Visit siteMy role
Website Design, Build & Maintenance
The challenge
Create a clear digital home that could present the designer's work, collections, and event history without feeling like a template.
What I owned
- Website design and Squarespace build
- Site architecture, navigation, and content presentation
- Digital showcase of fashion designs, collections, and past events
- Ongoing website maintenance and brand-requested updates
My contribution
Designed and built the site from the ground up, then established an ongoing maintenance rhythm for brand-requested content and design updates.
Outcome
- Established a dedicated digital presence for the Derells brand
- Created a visual archive showcasing the brand's designs and event history
- Built an easy-to-navigate experience centered around the designer's work
- Continue to maintain and evolve the website as the brand's needs change
Tools
- Squarespace
- Canva
- Content architecture
- 06
iamarchie.com
Brand site
Role — Creative Direction & Content Structure
An artist-led digital presence structured around music, releases, visuals, and press.
Visit siteMy role
Creative Direction & Content Structure
The challenge
Build an artist-forward experience that could grow with new releases while preserving a distinct visual point of view.
What I owned
- Artist-forward web presence
- Editorial content structure
- Visual direction and asset curation
My contribution
Directed the visual approach, organized the editorial content structure, and curated assets around clear paths to music and press.
Outcome
- A site that reads like the artist, not a template
- Content structure that scales with new releases
- Clear entry points to music and press
Tools
- Web design
- Content architecture
- Canva